Akvilė winter labels
Client
Birštono mineraliniai vandenys
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Akvilė is a brand of natural Lithuanian mineral water, aimed at active and healthy lifestyle consumers. The brand uses minimal flowing organic shapes in it's labels and a blue color palette.
We were asked to customize and illustrate the labels for winter campaign based around 4 festive wishes - "Love!", "Luck!", "Good health!" and "Joy!". We didn't want the subject to appear exclusively Christmasy or be too down to earth with people (you too, Santa). So we chose a merry bunch of winter creatures being active in the snow (maybe except the Bear). Illustrations were integrated with brand's central oval to keep the bottle recognisable. Individual scenes show good wishes embodied by the little creatures.
